Social Media Image Size Guide 2023

There is a specific size for each photo or video you share on social media to ensure it displays correctly. We know that it can be a bit frustrating not being able to share the images in their original size due to their weight… Don’t worry. We have the solution for you.

From now on, use this guide to know the correct image and video sizes that you can upload to each social media platform. We will make sure it is updated periodically. In addition to having a perfect feed, it will help you in your social media marketing strategy.

Facebook Image Sizes

Let’s go for a social network that you surely know… the popular Facebook. 

Image Sizes: Web Version

If you want the images of your Fan page to be seen perfectly on all devices, you better pay attention to the measurements of each of them.

These are the sizes for Facebook images on the desktop version for a company page and a personal profile:

✅ Profile photo: the correct size is 170 x 170 pixels.

✅ Facebook cover image: 820 px wide by 312 px high in the browser version and 640 px wide by 360 px high in the application version; Facebook cover image for events: 1200 x 628 px.

✅ Cover video size: 1250 x 312 px and 20-90 seconds long.

✅ Size square posts: 1200 x 630 pixels.

✅ Photos with links: 1200 x 630 pixels.

✅ Facebook ads:

• Images; 1600 x 628 px.
• Video 600 x 315 or 600 x 600 square.
• Carousel: 1080 x 1080 px.
• Audience network: 398 x 208 px.
• Marketplace: 1200 x 1200 px.

✅ Reels on Facebook: 30 seconds long. Some countries allow up to 60 seconds. 1080P, 9:16 aspect ratio, and MP4 format.

✅ Stories Facebook: 1080px x 1920px.

✅ Cover photo Facebook Events: 1.200 x 628 px.

Image Sizes: Mobile version

As with the desktop version, for your images to display correctly on the mobile version, you only need to change the size of the cover image.

✅ Facebook cover in mobile version: 640 x 360 pixels.

TIP ⚠️

In addition to putting the correct dimension, save them in PNG format. Forget about having pixelated images. 

✅ Profile photo in mobile version: 128 x 128 pixels.

Image Sizes on X (Twitter)

For your X (Twitter) profile to be attractive to your followers, take note of the following measures:

✅ Profile photo: 400 x 400 pixels.

✅ Twitter header image: 1500 x 500 pixels.

Although GIFs are quite a sensation on this social network, it only allows JPG or PNG format.

✅ Size tweet images: 1024 x 512 pixels. Allowed in JPG, PNG, or GIF.

✅ Tweet with image and link: 600 x 335 px. 

✅ Twitter cards dimension: 800 x 418 px. JPG or PNG.

✅ Card Image size: 280 x 150 pixels.

✅ In-stream image size: minimum 440 x 220 pixels.

This type of post allows JPG, PNG, or GIF, and you will also have to work on the meta description. Don’t forget to make the most of those 200 characters.

Image Sizes on Instagram

Instagram is the social network of images par excellence

✅ Profile image: the ideal dimension is 320 x 320 pixels.

✅ Square image: 1080 x 1080 pixels. Also 640 x 640px.

✅ Landscape: 1080 x 566 pixels.

✅ Portrait: 1080 x 1350 pixels.

✅ Stories: 1080 x 1920 px.

Instagram Video Sizes

Whether it’s for your posts or sharing videos through your stories, you’ll need to know the right dimensions for them to win over your followers.

✅ Videos for the feed: 1080 x 608 px vertically and 1080 x 1350 px landscape. Duration of up to 10 minutes, 650 MB, and 60 minutes of 3.6 GB.. 

✅ Videos for Instagram Stories: 750 x 1334 pixels and a maximum duration of 15 seconds.

Instagram Ads

✅ Ad in the square format: 1080 x 1080 pixels.

✅ Horizontal format: 1080 x 566 pixels.

✅ Ads in stories: 1080 x 1920 pixels (in contrast, the minimum is 600 x 1067 pixels) with an aspect ratio of 9:16. Maximum size 30MB.

Reels

✅ Vertical: 1080 x 1920 pixels and up to 90 seconds.

For more in-depth info on content sized on Instagram, click the button below:

Image Sizes on Pinterest

In addition to helping you improve the positioning of your page, it is also a perfect showcase for your brand.

Profile Photo Sizes

✅ Profile picture size: 165 x 165 px. The format can be in JPG or PNG.

✅ Cover photo: 800 x 450 px.

✅ Measurements of a pin: 1000 x 1500 pixels with an aspect ratio of 2:3.

✅ Cover photo of the boards: Ideally, it should be 200 x 150 pixels.

✅ Thumbnail of each of the board covers 100 x 100 pixels.

✅ Story pins: 1080 x 1920 px.

Pinterest Ad Sizes

✅ Promoted pins must be 1000 x 1500 in size. Aspect ratio: 2:3 to 1:3.5.

Image Sizes on LinkedIn

In this professional social media platform, images are also important.. Bring out your most professional side by showing that you give importance to details, including quality images with their correct size.

✅ LinkedIn profile photo: 400 x 400 px.

✅ Header image: 1584 x 396 px. Maximum file size: 4MB.

✅ Post photo: 520 x 320 px. If your post is going to have a link, the perfect size is 520 x 272 px

✅ Company logo: 300 x 300 px.

✅ Cover image for company: 1584 x 396 px.

LinkedIn Ads

LinkedIn also has its own recommended sizes for LinkedIn Ads. Before creating your ad, take a look and check the size indicated for your ads.

✅ Single Image ads: jpg or png, 5 MB.

Image Ratio:

1.91:1 (horizontal, desktop, and mobile) 

1:1 (square, desktop, and mobile)

1:1.91 (vertical, mobile-only)

✅ Video Ads: MP4; Video Sound Format: AAC or MPEG4

Recommended frame rate: 30 frames per second

Landscape: Ratio 16:9; Square: 1:1; Portrait: 9:16.

✅ Carousel Ads: JPG or PNG. Recommended Resolution: at least 1080 x 1080 pixels. Ratio: 1:1

✅ Event Ads: Image Ratio: 4:1 (the image will be pulled from the Event page)

Image Sizes on YouTube

Adapting images on your YouTube channel is a plus for positioning your content. To do this, it is essential that you know the measurements of the images:

• Profile image: 800 x 800 px. and 4 MB, in JPG, BMP or PNG.
• Cover photo: 2048 x 1152 pixels and an aspect ratio of 16:9.
• Measurement of the thumbnail of your videos: 1280 x 720 px.

Resolution of the videos on YouTube

By the way, we will leave you the resolution of the videos for each quality. In addition, the platform recommends a default aspect ratio (16:9).

• 4320p (8K): 7680 x 4320
• 2160p (4K): 3840 x 2160
• 1440p (2K): 2560 x 1440
• 1080p (HD) 1920 x 1080
• 720p (HD) 1280 x 720
• 480p (SD) 854 x 480
• 360p (SD) 640 x 360
• 240p (SD): 426 x 240

TikTok Profile Picture Size

On TikTok, even though it’s a short video social network, it is also important to have the profile picture with the correct dimensions.

In this case, you have:

• The profile picture must be of a size that doesn’t exceed 20 x 20 px.
• The video, the protagonist of this social network, must have a 1080 px x 1920 px.
• The duration of the videos on TikTok is 10 minutes maximum.

Twitch Image Size

As with YouTube or TikTok, on Twitch the video format predominates, or rather, streaming.

However, in your channel, you have several options in image format:

• Twitch profile picture: size 256 x 256 px.
• Cover photo: 1200 x 480 pixels.
• Information panels: 320 x 300 px.

Why Is It Important To Use The Correct Image Sizes?

Social media is a very visual piece of media, so when the cropping looks funny or portions of the image get cut off it is not only not very pleasing to the eye, but it also decreases the legitimacy of your social media account. If you do not use the correct image sizes on each platform you risk:

• Pixelation or Blurriness
• Not being optimized for the specific platform
• Your audience may not see the full photo

Image Sizes With Metricool

By using Metricool, you can ensure you are using the correct sizing for each platform. When you schedule posts using Metricool you can edit your images based on each specific platform you use.

To access image sizes on Metricool, you will:

• Go to Planning
• Create new post
• Upload your image
• Click the three dots and click Edit image
• Click size and crop/aspect ratio

Now that you know all the social media image sizes, you can refer back to this blog when needed! 

It’s your turn to unleash your creativity!

To make your life easier, all you have to do is sign up for a FREE Metricool account, click the button below:

Laura Montells , 27 November 2023