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Best Instagram Post Sizes Guide [2023]
Not only do the statistics matter, but Instagram post sizes also counts. It is a must to know the exact measurements of photos, videos, stories, reels etc.
Examine the content you wish to upload and establish which areas of the image or video you’d like to highlight and keep in frame. You can then use a photo or video editing app to crop and resize your photos, before bringing them straight to your Instagram profile after these tweaks. Read below to find the perfect Instagram post sizes for all of your content!
Instagram post sizes
| Post | Instagram photo size |
|---|---|
| Profile photo | 110×110 px (recommended 320 x 320) |
| Square photos | 1080 x 1080 px |
| Horizontal photos (landscape) | 1080 x 566 px |
| Vertical photos | 1080 x 1350 px |
| Square videos | 600 x 600 px |
| Horizontal videos | 600 x 315 px |
| Vertical videos | 600 x 750 px |
| Stories | 750 x 1334 px |
| Video Stories | 750 x 1334 px |
| Reels | 1080 x 1920 px |
| Square Ad | 1080 x 1080 px |
| Landscape format Ad | 1080 x 566 px |
| Vertical format Ad | 1080 x 1080 px |
Instagram profile photo size
Your profile picture is your trademark and that image will make you recognizable amongst your followers.
When it comes to your personal profile, it is also important to use that same photo with the rest of your social networks so you can be easily remembered and recognized.
✅ Optimum size : 110px x 110px, recommended 320 x 320.
✅ Maximum resolution: 180px x 180px.
Instagram image size
Since 2015, you can upload both horizontal and vertical photos to Instagram, something that has made it much easier for us to add the photo we want.
Square photos:
Although Instagram added horizontal and vertical photos, the square images are still a success and a symbol of Instagram.
✅ 1:1 ratio aspect
✅ 1080px by 1080px, but Instagram will compress the file and it will be displayed close to 600px by 600px.
Horizontal photos: landscape
✅ Instagram recommends an aspect ratio of 1.91:1 however, you can go up to 16:9.
✅ 1080px by 566px but it is also possible to use a smaller size such as 600px by 400px.
Instagram vertical photos: portrait
✅ Aspect ratio of 4:5
✅ 1080px by 1350px, however, Instagram will show it as a 480px x 600px image.
Instagram video post sizes
On Instagram, you can upload a video to your feed or share it on Instagram stories. The correct size to use will be determined by where you post it:
Square videos
✅ Aspect ratio of 1:1
✅ 600 x 600.
✅ Duration between 2 and 60 seconds
Horizontal videos: landscape
✅ Aspect ratio between 1.91:1 and 16:9
✅ 600 x 315 px.
Vertical videos
✅ Size of vertical videos: 600 x 750 pixels
Instagram stories and reels dimensions
Stories
✅ Aspect ratio of 9:16
✅ 750px x 1334px
Video stories
✅ 750px x 1334px
Instagram Reels
✅ Reels size: 1080 x 1920 px.
Instagram Ads Sizes
When it comes to creating your ads on Instagram you must consider the size of your posts and different formats and be sure you stick to them!
✅ Square ad: [1:1 aspect ratio] 1080px x 1080px. Although it will appear as 640px x 640px.
✅ Landscape format: [1.91:1 aspect ratio] 1080px x 566px. It will display as 640px x400px.
✅ Vertical: [4:5 aspect ratio] 1080px x 1080px. It will display as 600px x750px.
➡️ Pay special attention to the text you use on your ads. Instagram only allows
you to include text no greater than 20% of the image size ⬅️
✅ Photos work better than videos. Despite the brand’s growing trend of sharing videos, stats speak for themselves.
Size on Instagram Matters
Yes, photo size matters on Instagram or any other social network. This is the key factor to:
- Attract your followers’ attention
- Create a brand and build a community
- Make striking ads to attract more clicks
A good quality image or photo, not pixelated and properly cropped, can be the key factor to attain more followers and keep the existing ones.
Instagram is the social network for photo sharing. As we emphasized in this post, it is critical to pay special attention to the sizes of the photos, videos, and Instagram stories that you share. The same applies to other social networks.
Congratulations 🥳
Now you know the best Instagram post sizes you should use. We give you the measurements and you add the creativity.
Now is the time to apply it to your social media strategy.
With Metricool, you can increase your presence in all your social channels by scheduling and auto-publishing your content and analyzing the performance of your posts and the evolution of your community.
Discover what Metricool can do for you for free. 👇🏻