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What Is A Newsletter?
How many times have you read “Sign up for our newsletter”? However, you may be wondering, what is a newsletter and what’s included in it.
What Is A Newsletter?
A newsletter is an email you send to your list of subscribers to communicate something: news about your business, offers, or discounts.
This email is a wonderful opportunity to stay in touch with your subscribers, users who have agreed to join your portfolio or those that have shown interest in your business.
It is common for newsletters to include:
✅ a call to action.
✅ an email marketing campaign tool.
✅ a regular basis.
The newsletter is essential for your email marketing strategy. It converts your subscribers into customers and retains the users you already have.
Why is it useful to make a newsletter? Wondering how to create one? We will tell you everything in this post.
Advantages of Using a Newsletter In Your Strategy
After reading the first part of the post, you might have been bitten by the newsletter bug and want to start creating one as part of your email marketing strategy.
Or maybe you still have doubts about whether it is helpful for your business and worth the investment.
Either way, we have prepared this list of advantages to help you decide.
It is a Permissive Communication Channel
Whereas Cold Calling is a way to approach users who don’t know, it’s a marketing technique that nowadays causes a fright. A typical response to this method is a straightaway rejection.
Newsletters work differently. The user already knows your company or business, has shown interest in your product and wants to be aware of what you have to offer.
It helps to build a strong relationship between the brand and the user, based on personal and close communication. That is, the user always welcomes news about your company.
It Brings Multiple Possibilities
Thanks to the wide range of tools available to create your newsletters, the possibilities, of adding content and personalizing your emails, are endless.
When designing the content, you can add images, videos, color blocks, titles, etc., and create an email from scratch to ensure a positive impact on your subscribers. In addition, you can add calls to action that drive visitors to your website and increase traffic.
The newsletter allows you to segment each email sent, reaching your subscribers in a personalized way, according to their interest in a product/service or the geographical area.
It’s affordable
Unlike other marketing techniques, the newsletter usually has a low cost. It can even be free.
The cost may come from advertising on social media or promoted lead pages to create a list of subscribers.
Once the data has been collected, preparing and sending the newsletter is free. There are extra tools you can pay for to manage your email marketing campaigns.
Metrics
Like social media and other marketing techniques, measuring your results is as important as the content you create.
When you send a newsletter, there are many statistics available to analyze the impact: number of times the email has been opened, clicks on the links, etc.
This data reveals essential information about how your newsletter works and if you have to change or maintain some aspects: subject, periodicity, content, etc.
How to Create a Newsletter
If you are determined to add newsletters to your strategy, you need to get started and create one. Here’s what is in included in a newsletter, step by step.
⚡️ Step 1: Set a goal
The first step is to define the objective of your newsletter. Be clear about why you send the newsletter and what topic you want to cover.
Having established the purpose of the newsletter, you can identify your target audience and ensure that it will be helpful for them; otherwise, you will most likely run a campaign in vain and get no results.
⚡️ Step 2: Prepare the strategy of your newsletter
How are you going to entice your subscribers to open your newsletter? What do you want to share? How often do you want to send them?
This is important to achieve a reasonable opening rate in your newsletter: it will depend on what you want to share (news, information, promotions), how often you do it, etc. Ask yourself these questions before sending emails without rhyme and reason.
⚡️ Step 3: Take care of the design
As we have mentioned before, the newsletters can be customized to your liking. Prepare a design that you like while at the same time is attractive, easy to read, and allows you to highlight what interests you.
We also recommend maintaining a cohesive style in all your emails, so subscribers will easily identify your newsletter.
⚡️ Step 4: Time to work on your content
It’s time to write the content of your newsletter. Take care of the wording, build a good subject line that arouses the recipient’s curiosity, and highlight the calls to action.
Now is the time to take out your ‘marketing’ skills to create a good newsletter.
⚡️ Step 5: Send and analyze
Did you finish the newsletter? Give it one last look and get ready to send it!
Afterward, measure the results and see how well it has worked. Change things if you see that you have not obtained the results you expected or continue with your strategy if it has been successful.
What Does A Newsletter Look Like?
Newsletters are emails that you periodically send to subscribers of your organization. Newsletters can contain a wide variety of content, such as company and product updates, promotional material, welcome messages, or behind-the-scenes of the business. It is a great way to personalize your brand and create more personal relationships with your subscribers.
Tools to send newsletters
Are you planning to include newsletters in your email marketing strategy? Then you need the best tools to maximize results.
Here are some examples that you can use for your email campaigns.
- Mailchimp.
A classic email marketing tool. You can prepare email marketing campaigns, newsletters, numerous templates for your emails, etc.
Although its primary function is to manage your email strategy, it also has landing pages, and form creation, among others. It is a tool for everything.
⭐️ Free with premium options
- ActiveCampaign.
An email marketing and a multifunction tool to automate all your marketing-related activity: Facebook Ads, SMS, or landing pages.
With ActiveCampaign, you have everything you need to create your newsletters while accompanying your client or subscriber throughout the process to convert them into a client.
⭐️ 4 premium plans
- Get Response.
Automating your entire email marketing campaign has never been easier.
In addition to being an all-in-one email marketing tool, it has a robust email editor to customize each campaign. It also has an autoresponder, which is essential if you manage an extensive portfolio of subscribers. Lastly, there is a complete statistics feature.
⭐️ 3 premium plans and MAX on demand
You can assess each of these tools based on your goals and budget. If you continue to grow with your company, opt for one of the premium plans.
Now you know what a newsletter is, what’s included in it, and what it can do for you and your followers. Start now with your email marketing strategy and connect with your list of subscribers.