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Top Podcast Influencers in 2023
Podcasting has been around since 2004 and has had a steady increase ever since. In terms of influencer marketing, podcasting has become extra popular in recent years. Influencers are found on all platforms, but podcasts are very unique. On platforms like Instagram and TikTok, influencers post photos or short videos, but with podcasts, these influencers capture their audience鈥檚 attention for 30-45 minutes.
There are over 5 million active podcasts with over 70 million episodes and most of them are found on Spotify. Podcasters have very loyal listeners which makes them great influencers. In this blog, we are going to discuss 10 top podcast influencers who are killing the podcasting game this year.
Podcast Influencers to Know
Logan Paul- Impaulsive
Subscribers- 22.7M Youtube
Logan is a well-known YouTube star and is now a very popular podcaster. He has been known for his craziness as an actor, boxer, and wrestler, but on his podcast, he opens up a lot deeper and talks more in-depth about his life to his podcast listeners.
Sophia and Cinzia- The Girl’s Bathroom
Listeners- 343K Spotify
The Girls Bathroom podcast is a classic women’s gossip podcast where the two best friends talk about topics like relationship drama, their stories, and so much more.
Alex Cooper- Call Her Daddy
Listeners- 5M Spotify
Alex began her podcast Call Her Daddy with her best friend at the time, Sofia Franklyn, until they split up. Now the podcast is just Alex and she discusses all things mental help, and relationships, and has brought on some very famous people to chat about all kinds of topics.
Hannah Berner – Berning in Hell
Followers- 814K Instagram
Hannah is a sassy and hilarious Instagram Influencer that is known for her public interviews where she asks strangers uncomfortable and silly questions. She then began her podcast and gained a lot of listeners here too. She has had an array of people on where she asks them what their personal hell is to get to know them and their struggles.
David Dobrik & Jason Nash- Views
Subscribers- 1.63M YouTube
Both David and Jason are very well-known YouTube stars and together they came up with their podcast, Views. On this podcast they talk about all kinds of topics, but mostly behind the scenes of their eventful lives, their opinions of current events and celebrities, and more.
Brooke Ence & Jeanna Cianciarulo- Between The Reps
Subscribers- 5.52K YouTube
This podcast is hosted by two fitness gurus, hence the name. These two talk about fitness fashion trends, relationships, and fitness (duh). Many listen for their expert advice on healthy and fit lifestyles.
Bobbi Althoff- The Really Good Podcast
Listeners- 5M Spotify
Bobbi is known for being extremely sarcastic with little to no experience in interviewing. She has interviewed top celebrities and made her listeners cringe with the questions she asks.
Sophia Amaruso- Girlboss Radio
Followers- 623K Instagram
Sophia is the CEO of Girlboss and she gives her listeners insight to all things work. She gets deep about her bankruptcy with Nasty Gal, how she reacted to her failures and her successes as a working woman and so much more.
Jamie Laing & Francis Boulle- Private Parts
Followers- 923K Instagram
These two fun and silly podcasters share insights about their personal lives as influencers as well as bringing people on each week to dive deep into each and every guest’s lives.
Dr. Alex George- The Waiting Room
Followers- 2M Instagram
Dr. Alex from Love Island takes his listeners to his waiting room to share some hilarious, awkward, and real stories from his life in the medical world.
There are all kinds of influencers out there, but podcasting influencers have become extremely popular this year. The uniqueness and the way they are able to gain the attention of their audience for a much longer time makes for a great influencing opportunity.
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