What Are Mid-Tier Influencers?

31 August 2023

Mid-tier influencers are those who have a community of 10,000-500,000 followers on social media and 100,000 to 1,000,000 subscribers on the YouTube video platform.

These influencers have a somewhat smaller community than more popular influencers. However, they connect with their community easily and from the beginning.

➡️ Are you interested in working with influencers? ⬅️
According to ‘Big Commerce’, almost 90% of marketing specialists bet on influencers because the return on investment (ROI) is comparable to or even better than other marketing channels.

If you still have doubts about working with mid tier influencers, we have summarized here the advantages and disadvantages of working with them.

Mid tier influencers: pros & cons

If you are planning to work with these types of influencers, remember that they will be the image of your brand, so choose well.

These pros and cons will help you determine whether working with them will benefit your marketing strategy or not.

Pros of working with mid-tier influencers

  • They have a loyal and well-segmented community

Unlike larger influencers who accumulate followers of various interests. Mid-tier influencers have a loyal and segmented community with common interests.

If, for example, they work in fitness they will be great ambassadors for the brands that are in that sector. 

  • They are affordable

Despite the fact that they are becoming more expensive, mid tier influencers are still affordable for companies and businesses. We recommend that you take this cost into account in your business budget.

According to FX website, an influencer with 100,000 followers, charges about $2,500 per post.

  • They are easy to contact

These influencers are usually easy to contact. Either via email or through a private message, it is easy for them to respond to your proposals.

Only, if they work with agencies or representatives, will you have to pass several filters until you reach them.

Cons of working with mid tier influencers

  • Lower Reach

It is a fact that if mid tier influencers have fewer followers, they will have a lower impact than other influencers with larger communities.

If you are looking for an immediate and strong impact, perhaps mid tier influencers won’t be your best choice. 

  • Lower commitment

These types of influencers accept almost any campaign because that will allow them to keep growing on Instagram or YouTube.

This could be a downside for your brand because their level of commitment is lower and they might end up doing a promotion or working with one of your competitors. 

Now that you know what the pros and cons are of working with mid tier influencers, it’s up to you to decide if you want to contact them or not.

Top 5 Mid Tier Influencers in 2023

Mid Tier Influencers represent a wonderful balance between intimate audience communities and scalable reach. Here are the top 5 Mid Tier Influencers to check out to learn more about what they do, post, and the engagement they receive.

  • Kyle Huber- @asenseofhuber 471K on Instagram. Kyle is a very talented photographer from Missouri and now lives in Los Angeles.
  • Xandra Pohl@xandrapohl 372K on Instagram. Xandra is a newer influencer that has grown quickly on social media. She is a beauty influencer and focuses a lot on GRWM (Get Ready With Me) content.
  • Nava Rose@thenavarose 430K on Instagram. She has grown exponentially on social media being a fashion influencer.
  • Kate- @kweilz 263K on Instagram. Kate is a fashionista who showcases her life as a mom and takes amazing photos.
  • Adam Gonan@adamgonan 55.1K on Instagram– Adam is a men’s fashion influencer who showcases his fresh and unique outfits.

Learn everything about working with influencers:

Do you have any question? We will read your comments. 👇🏻

Isabel Romero Isabel Romero , 31 August 2023
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