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Best Time to Post on LinkedIn
To get the most out of the app and to be sure you are posting when the majority of your connections are most active on the app, it is vital to understand when the best time is to post on LinkedIn.
There are currently over 900 million users on LinkedIn. This social media platform allows users to educate themselves on what is going on in their industries, hire employees, find new jobs, and network with professionals quickly and effectively.
It’s essential to note several different factors to consider, but overall research has found that these are the best universal days and times to post on LinkedIn.So keep reading!
Best Time to Post On LinkedIn Based on The Day of the Week
Deciding which day to post content on LinkedIn can be tricky when each day is different but certain times can be universal. There are a lot of factors that come into play including your audience’s age, location, etc, but here is what we found.
Best Time to Post on Monday
The best time to post on LinkedIn on Monday is 11 am. Monday is the start of a new workweek and people are often busy until later on in the morning when some will take a short break to scroll their social network feeds.
Best Time to Post on Tuesday
The best time to post on LinkedIn on Tuesday is 8 am to 10 am. It was found that many people are scrolling early morning on Tuesdays.
Best Time to Post on Wednesday
The best time to post on LinkedIn on Wednesday is noon. During the middle of the week lunch break, it has been found that this is when audiences on LinkedIn are the most active.
Best Time to Post on Thursday
The best time to post on Thursday is 9 am or a little later in the day from 1 pm to 2 pm. Audiences are scrolling in the morning or the late afternoon.
Best Time to Post on Friday
The best time to post on Fridays is 11 am to 12 pm. People may be taking a social media break during lunch scrolling through LinkedIn at this time, and then head off the app for the rest of the day.
Best Time to Post on Saturday
The best time to post on Saturdays is very early in the morning from 6-9 pm. People may be checking their LinkedIn feeds before their busy nights on Saturdays.
Best Time to Post on Sunday
The best time to post on Sundays is 6 pm to 9 pm. The weekend is over and many are scrolling through to prepare for the new week.
Best and Worst Days of the Week To Post on LinkedIn
The best days of the week to post on LinkedIn are Mondays, Tuesdays, and Wednesdays. The worst days to post are Saturdays and Sundays. Since this social network is more for professional use, this information checks out. During the beginning of the workweek, more people are scrolling through their feeds and fewer are scrolling during the weekends.
Best Time to Post on LinkedIn By Industry
To help narrow down the best time to post on LinkedIn, we have gathered information about the best time per industry. Below we will discuss five different industry categories and the best time to post for each.
Best Time to Post for Restaurants
It has been found that Tuesdays between 1 pm to 2 pm is the sweet spot for restaurants to post on LinkedIn. So if you are planning on posting your important information such as hiring information, try posting at 1-2 pm on Tuesday for best results.
Best Time to Post for Media
The best time to post for the media industry happens to fall on Wednesday at 11 pm. The middle of the week and the middle of the morning is the sweet spot for this industry.
Best Time to Post for Healthcare
The best time to post for the healthcare industry is Tuesdays at 10 am. Early morning and early in the week is the best time for you to post your LinkedIn content if you are in the healthcare industry.
Best Time to Post for Consumer Goods
The best time to post for the consumer goods industry is Mondays at 10 am. Early mornings and earlier days of the week are the best times to post for this industry.
Best Time to Post for Education
The best time to post for the education industry is Friday at 6 am. The end of the week in the early morning is the best time for teachers and educators to view your content before the final day of the school week.
Best Time to Post on LinkedIn FAQ’s
If you have any further questions regarding the best time to post, we have curated some frequently asked questions and the answers below:
Is it Bad to Post on LinkedIn at Night?
Posting consistently on LinkedIn is not a bad idea so if you need to post at night, now and then it is not bad, but we have found that earlier in the day and earlier in the week are better. Due to LinkedIn’s professional nature, most users will be active during work hours.
What is LinkedIn Golden Hour?
This term refers to the first 60 minutes after a post is shared on the platform. This is the most important time frame for your post because this is when LinkedIn’s algorithm is analyzing your post information to see whether it will be successful or not. This time it is vital to measure the relevance and quality of your post.
How Often Should I Post on LinkedIn?
According to LinkedIn, you should be posting 1 to 5 times per week. They even specify which types of content you should be posting each week:
- 1 to 3 short-form posts per week
- 1 to 2 long-form articles per month (bi-weekly posting)
- Avoid similar topics within a given week
- Create relevant content for your industry
- Include CTAs in short-form posts and long-form articles.
At this point, we hope that the best times for you to post on LinkedIn are crystal clear. Optimal times help you give your posts the extra push they need to be seen by as many people as possible and receive as much engagement as possible. Optimal times are important on every platform, if you want to learn about when to post on other social media platforms such as Instagram, TikTok, Twitter, and Facebook, click the button below:
With Metricool you can easily auto-publish your content on LinkedIn. All you have to do is connect your LinkedIn account, head to planning, create your post, and hit schedule. LinkedIn is a part of our premium account features.
